Marketing and Supply Chain Research Group

The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge which supports sustainable value for market, chain and network stakeholders. Professor Martin Hingley is the director of MaSC which is based in Lincoln Business School at the University of Lincoln.

Our emphasis is on value chains (supply, customer and consumer) and the creation of social and resource sustainability within a network context. We focus on understanding of consumer and business markets and combine strong marketing and supply chain management cultures. We link up with organisations and expertise globally and regionally.

Lincoln High Street

Particular strengths lie in:

  • Marketing: consumer and B2B
  • Consumer behaviour (e-consumer behaviour)
  • CSR/Ethics
  • Retail/e-retail and service innovation
  • Place marketing and nation branding
  • Supply chain and operations management
  • Food marketing/food networks
  • Expeditionary/military logistics.

If you would like to find out more or collaborate with MaSC, please contact us and we will get back to you as soon as we can.