Marketing and Networks

Recent Research

e-Consumer BehaviourScreen Shot 2013-08-16 at 08.43.18
Dennis, C.
Bringing together apparently disparate and yet interconnected strands of research and presenting a unifying framework to explain e-consumer behaviour. The paper develops a model to explain e-consumer behaviour.

 

Screen Shot 2013-08-16 at 08.45.18

The Emergence of New Supply Chains that Stimulate and Respond to the Need for ‘New’ Ingredients
Hingley, M. and Lindgreen, A.
Discussing the agents for change against a background of evolving national and regional gastronomy. Addressing innovation and change in food developed in various regions of the UK that have very different food histories and socio-economic characteristics.

 

Fostering Chinese Firms Through Entrepreneurship, Globalisation and International FinanceScreen Shot 2013-08-16 at 08.48.56
Ardley, B.
The success of ventures that have pursued non traditional marketing approaches may be attributed to a range of forward thinking practices which it is argued here, should be the starting and finishing points for Chinese companies.

 

Impact of Different Modelling Approaches to Evaluate Public PoliciesScreen Shot 2013-08-16 at 08.51.09

Vilalta-Perdomo, E.
Different purposes for modelling entrepreneurship policy-making in Mexico are analysed under Pidd’s categorisation (2010). A case study in Central Mexico shows that the most common routes are modelling for automated decision-making and routinised processes support.

 

Modelling the NPD ProcessScreen Shot 2013-08-16 at 08.48.56
Owens, J.
This research focuses at organisations that are considering implementing a new product development (NPD) process in order to improve repeatability and ultimately sustainability of their innovative capabilities; a necessary and vital component for survival. It aims to bring an understanding of the underlying characteristics that may contribute to a potential and successful outcome during the development process within organisations, through the adoption of a structured NPD process.

Entrepreneurial Marketing EducationScreen Shot 2013-08-16 at 08.54.16
Ardley, B.
Literature reveals that in comparison to undergraduate marketing learning, less attention is paid to the SME manager. This research assesses the contribution that a business school can make to the development of marketing competencies in SME managers.

 

The New Cultures of FoodScreen Shot 2013-08-16 at 08.45.18
Hingley, M. and Lindgreen, A.
Drawing on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original research on the opportunities that the changing landscape of ethnic, religious and cultural populations present for businesses and marketers.

 

Consequences of Failing to Align Key Stakeholders in an ERP Implementation Screen Shot 2013-08-16 at 08.56.19
Owens, J.
Organisations encounter obstacles when implementing ERP systems. This paper intends to explore some of the problems that occur throughout the implementation of an ERP system. This preliminary research suggests the fundamental challenge of ERP implementation is not technology but organisational and human problems, which, if not properly comprehended and addressed, can lead to ERP failure.

 

Barriers to Network Innovation in UK Ethnic Fresh Produce SupplyScreen Shot 2013-08-16 at 08.58.12
Hingley, M. and Lindgreen, A.
Is sectoral entrepreneurship by ethnic minorities is held back by network disconnection? Investigating supply chains and networks that attempt to meet market demand for ‘specialist’ fresh produce, targeted at and run by ethnic minority-controlled foodservice businesses in the UK.

 

Marketing Theory and Critical Phenomenology Screen Shot 2013-08-16 at 08.54.16
Ardley, B.
Using phenomenology as a critical theoretical lens through which to view marketing management theory, this research aims to demonstrate that it can uncover the extent to which established theory neglects the human side of marketing.

 

Current Research

Experiential Marketing in Food Retailing
Hingley, M. and Lindgreen, A.

The Impact of Holidays on Consumer Food Buyer Behaviour
Alamanos, E., Hingley, M. and Bourlakis, M.
This study takes a long term view of the evolving consumer behaviour associated with food. The study adds value to knowledge by linking tourism and pre- and post- tourist experience purchasing behaviour related to Protected Geographical Status products, examining the case of Greece. The low recognition of cuisine, food and drink brands, and overall food culture by UK consumers makes Greece a typical case for investigation, as it provides interesting outcomes concerning nation branding.

Value in Food and Agriculture
Hingley, M. and Lindgreen, A.